Apr 11

Are you worrying where to get ideas to write? That is the most typical query I am getting from fellow writers looking to break into bum marketing. Yes, you literally nick concepts and twist them a bit to make them fresh make them yours. That leads to another question , how does one make old concepts yours so that they are fresh, new and dare I say revolutionary? Essentially, it’s not as hard as you might imagine. Here is a fast and simple formula I use for turning old content into something new:. Dust down articles, books and home-study courses from your industry and find content that could be helpful to your audience. Observe the info and pull out the significant points that actually jump out to you. I typically highlight the points that are exciting to me, and then I re-phrase those points by putting them into my words.

Under the key points, you will need to share a little bit of recommendation and expand on the main concept. The only way to do that is to share some of your experience.

Tell an anecdote or story from when you handled an analogous situation.

To make certain you’re using the source material as a point of reference only consider reading your last article out loud. If it doesn’t sound like something you’d say to a pal or co-worker in the bizz, re-write it. Bottom line : Maybe they have heard this info before, but they have not heard it from YOU a battle-tested, shooting straight-from-the-hip expert. Find 2 long articles from your industry and boil them down to 4 or 5 key points.

Then simply expand on those points by sharing stories and stories from your experiences.

This is the most effective way to find supposed “fresh ideas.” When you look at it this way, new concepts are everywhere.

written by Philip \\ tags: , ,